MINNEAPOLIS–(BUSINESS WIRE)–Great Clips®, the world’s largest salon brand, won a 2022 Digiday Technology Award in the category of Best Social Marketing Platform for its Salon Social Ad Platform (SSAP). The 2022 Digiday Technology Awards recognize companies that are exploring new technologies and adapting to meet the needs of the digital media industry.
SSAP empowers Great Clips® franchisees with a self-service, on-demand social ad solution to reach customers and potential employee candidates. With a user-friendly interface, the platform takes the guesswork out of paid social advertising for busy small business owners. The solution focused on brand compliance and performance best practices and addressed challenges involving campaign funding across a robust franchisee network.
“We are honored and excited to be recognized by Digiday for continued innovation that supports our franchisees,” said Lisa Hake, vice president of marketing and communications at Great Clips, Inc. “As a 100% franchised business, we’re continually focused on developing tools and resources that will help our franchisees run successful businesses.”
With more than 700 franchisees across the U.S. and Canada, each Great Clips® salon has different needs and goals. The Salon Social Ad Platform allows Great Clips® franchisees to simplify purchasing and scheduling Facebook and Instagram ads for multiple salons at a time, with just a few clicks while also tracking results in real-time. In the first seven months of the platform launching, over 400 campaigns were published with a 70% greater click-through rate than the industry average and a 77% lower cost per click when compared to the industry average.
As a service to its franchisees, Great Clips, Inc. partnered with Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale, to power SSAP by integrating with Great Clips, Inc. standing systems.
About Great Clips, Inc.
Great Clips, Inc. was established in 1982 in Minneapolis. Today, there are over 4,400 Great Clips® salons throughout the United States and Canada, making it the world’s largest salon brand. Great Clips is 100 percent franchised, and salons are owned locally by more than 700 franchisees across the U.S. and Canada. Great Clips franchisees employ more than 25,000 stylists. Great Clips franchised salons provide value-priced, high-quality haircare for men, women and children. Getting a great haircut at a Great Clips salon is more convenient than ever with Online Check-In, ReadyNext® text alerts and Clip Notes®. To check in online, visit GreatClips.com or download the free app. For more information about Great Clips, Inc. or to find a salon location near you, visit GreatClips.com.